Xero’s Special Customer

THE BRIEF
Our brief was to create a moment of festive delight for our Xero’s partners (Accountants and Bookkeepers). It was Christmas 2020 and the world was in lock down, stress was high and the marketing team wanted to give their valued customers something to smile about. Usually they would take them out for lunch but not this year, what can we do with that money? Send them a blue Santa hat? 

THE SOLUTION

We landed on the idea of making a Xero customer story like no other, Xero’s customers were used to seeing a dive in to the lives of how Xero helps its accountants and bookkeeper but this one would be one with a festive twist which would be bound to give our customers the smile and some light relief at this time of year. A partner story like no other, the longest serving partner with a very special ‘small business’ customer.

Props such as the logos, traditional company mugs, photography and Xero award certificates were all created to add to the depth of our story telling and give loving nods to Xero’s accountancy practices. 

To add an extra layer to our story I created a fictional website for our fictional partner. The design and inspiration was all taken from our many of Xero’s accountants web pages

Photography was also taken on the day to allow for the assets to be carried through all communications. 

MY ROLE

CAMPAIGN CONCEPT / ART DIRECTION / DESIGN / CREATIVE /
ON SET DIRECTION / POST PRODUCTION  / WEB PAGE DESIGN AND BUILD