Thirst Pockets TVC

THE BRIEF

Create a TVC for the Thirst Pockets Brand. The brand was going through a period of change and even though they had always used the image of an elephant as a brand mascot this was no longer part of their strategy. The looked to us to come up with a concept focused on the kitchen towels unique selling point, its ‘Thirst Pocket technology.’

THE SOLUTION

I created a concept which played on the idea that the kitchen towels thirst pockets were so super absorbent wether in or outside the kitchen no liquid safe!

We worked with a small production company to produce the TVC and collaborated with MPC to add their special effects magic for our various liquids.

MY ROLE

CAMPAIGN CONCEPT / ART DIRECTION / CREATIVE /
POST PRODUCTION DEVELOPMENT