ITV’s The Void Idents

THE BRIEF

Create a strongly branded series of tv idents that showcase the benefit of Xero software in a way that is linked to the new ITV Saturday night prime time TV show. 

THE SOLUTION

We decided to create 2 executions which focus on a small business owner going about their day to day and then transition to them taking on a Void style challenge.

MY ROLE

CAMPAIGN CONCEPT / ART DIRECTION / DESIGN / CREATIVE /
ON SET DIRECTION / POST PRODUCTION