Serial Killer Receipts

THE BRIEF
To celebrate the season of Halloween we were briefed to create a fun engaging campaign for our social media audience.

THE SOLUTION
A simple thought was sparked the creative campaign. What would the receipts of worlds most feared movie serial killers.

Each receipt depicted a famous horror movie killer, such as Freddy Krueger. This simple concept was brought to life through the store name, items purchased, date and any other detail we could adapt from a traditional receipt. They were a combination of movie trivia and dry humour and a fun take on gruesome subject matter.

The posts we released over 24hours. Each one was accompanied with a question for our audience, such as who they thought the receipt belonged to, what was tax deductible and what expenses could be reconciled.

MY ROLE
CAMPAIGN CONCEPT / COPYWRITING / INSIGHT / ART DIRECTION / DESIGN / CREATIVE