Xeros Myth Busters

THE BRIEF

There is a lot myths surrounding Xero’s accounting software. The product is always being upgraded for our customers and our message is clear, we’re tired of rubbish rumours let’s set the record straight. How can we get our message across?

THE SOLUTION

We developed a concept which focused on busting the myths by turning up the heat and interviewing real Xero staff under pressure to get the real truth. Welcome a lie detector, a room full of tension and a rather interesting interrogator. Our concept came to life with our interrogator not only questioning the Xero’s on the serious questions that needed asking but all so clutching at straws when he got a more the reassured confident answer.

We chose to film 3 individuals focusing one one myth each. 

We would create 1 long film and also cuts downs for it to be shared on Xero’s social channels.

MY ROLE

CAMPAIGN CONCEPT / ART DIRECTION / CREATIVE / ON SET SIGN OFFS /
POST PRODUCTION DEVELOPMENT