Level Up

THE BRIEF
Xeros 2021 internal announcement of its OKRs was coming up, normally they would announce them at a face to face company wide meeting, but as they were all still remote working they had to find another way to deliver a message which now had to be presented over a video call.

The them is about moving to the next stage.

THE SOLUTION
We landed on a concept of LEVEL UP, Xero’s own platform level game. Where each level would explain it’s own OKR and plan. Our senior management team were our avatars and game style graphic and explainer slides carried us through.

 We took inspiration from the great platform level games we grew up with. With a bit of nostalgia and combining that with the Xero illustraTion style we were on to a winner. Working closely with Xero’s in house media and animation team it didn’t take long before our concept came to life. We worked with a voice over artist and sound artist to bring the 80s & 90s game assets to a whole new level.

MY ROLE
CONCEPT CREATION / ART DIRECTION / CHARACTER DEVELOPMENT