GIVE YOUR PRACTICE A BOOST

THE BRIEF
XERO wanted to engage with their customers with a unique piece of direct mail. The Xero product has a lot to offer its accountant and bookkeeper audience. Xero has an brand campaign of Healthy Business so they ideally wanted it to fit in with that plus relate to the look and feel of their new partner brand.

THE SOLUTION
The solution was to send out a pack of 4 juice drinks, each highlighting a way Xero can ‘boost’ the audiences practice. We worked closely with the Juice Company to develop the flavours.

MY ROLE
CREATIVE DIRECTION / ART DIRECTION / PRINT DESIGN / PACKAGING DESIGN