Betway

THE BRIEF
Whilst working at Betway I worked on a series of print and digital assets for some of the business flag ship events, Cheltenham Races, West Ham United home game promotions and the Snooker UK Championships. 

THE SOLUTION

All executions met the brand guidelines for the business but I presented the conceptual idea that all executions should always focus on Betway having the knowledge, a brand that under stands it’s sports and its customers. I leant heavily on the history of the sport for each event.

MY ROLE

CAMPAIGN CONCEPT / ART DIRECTION / DESIGN / CREATIVE / ANIMATION / ARTWORKING

UK SNOOKER CHAMPIONSHIP DIGITAL AND EVENT SIGNAGE

CHELTENHAM RACES DIRECT MAIL AND EVENT SIGNAGE

BETWAY DIRECT MAILER AND DIGITAL ASSETS