Beauty in Numbers

THE BRIEF
Create a brand campaign that can be used to introduce the Xero brand to the South African market. We would like to focus on 3 different sectors Tourism, Industrial, Agriculture

THE SOLUTION
With numbers at the heart of the Xero we looked at the brining these to life and combining them with the different targeted sectors. Each creative executions would allow us to repurpose the assets for multiple formats.

MY ROLE
CAMPAIGN CONCEPT / INSIGHT / ART DIRECTION / DESIGN / CREATIVE