Xero Alter Egos

THE BRIEF
To create a 360 brand campaign including creating assets for print, film, social adverts and digital assets. The final campaign should and focus on informing Xero’s Partners of Accountants and Bookkeepers the benefits of using Xero online accountancy software.

Assets used will be used in the UK and Global market. 

THE SOLUTION

We created a campaign that focused on the power that Xero software brings to it’s user. A series of alter ego personas highlighting each key benefit was established.

The art direction of the campaign and of our alter egos, Accounting Angel, Automation Queen, Cashflow King, Data Diva, Xero Hero, Workflow Wizard and Office Oracle was closely linked to the existing brand style.

Casting, clothing and wardrobe were chosen based on brand values and guidelines.

Over 100 assets were created for global usage.

MY ROLE
CAMPAIGN CONCEPT / ART DIRECTION / DESIGN / CREATIVE / ON SET DIRECTION / POST PRODUCTION EDITS / ART WORKING