Accounting Zen with Xero

THE BRIEF
To drive sign ups to Xero in South Africa we were asked to create Social, Digital, OOH and radio adverts which look to highlight the ease and benefit of using Xero software for small businesses and accountancy practices.

Each creative execution will need 6,10 and 15 sec cut downs, print assets that can be re-used for various formats and digital OOH assets.

Imagery and photography should reflect the SA audience.

THE SOLUTION

We created a campaign that focused on the ease that Xero software brings to it’s user. Using Xero will give you the peace of mind you are looking for, welcome to Accounting and Business Zen.

We created a campaign which focuses on ‘the Xero moment’, when you are surrounded by chaos and all hell is breaking loose, Xero is there to give you a moment of clarity.

Story boards, mood boards and scripts we created in the UK and signed off by Xero’s South Africa office. They were then passed on to a Cape to production company whom we worked with for casting, wardrobe and art direction. 

Our campaign was shot in South Africa making this a remote directed shoot. 

For our film executions we used not only a visual moment to emphasis the ‘Zen moment’ but also worked with sound design to re-enforce this. This audio device was also used on all radio executions

MY ROLE

CAMPAIGN CONCEPT / ART DIRECTION / DESIGN / CREATIVE / REMOTE DIRECTION / POST PRODUCTION EDITS / ART WORKING