I’m an award-winning Creative Director and Senior Art Director with agency and in-house experience across B2B and consumer brands.
I turn business challenges into clear creative ideas, then lead multidisciplinary teams to deliver them across campaigns, branding, film, digital content and live experiences. My experience includes managing six-figure budgets, production schedules and teams of designers, animators, producers, photographers and filmmakers.
I’ve created work for brands including Xero, Coca-Cola, Disney, EE, Currys and Virgin Active, combining strategic thinking with hands-on creative craft.
Xero is an accounting software company devoted to supporting small businesses and accountants.
Art Direction / Graphic Design
Award-winning global social media campaign
Muse and Shorty Gold and 2 x Silver Winner
8.6% Engagement rate on social channels (from the usual 1%)
Committed to reducing data entry and changing the lives of Bookkeepers.
Logo Design / Stratergy / Branding / Art Direction / UX / UI
58% rise in customer recognition
Xero’s global partner brand campaign producing digital, print and animation assets used for a variety of touchpoints worldwide.
Conceptual ideas / Art direction / Onset Direction / Photography
21% rise in brand awareness amoungst the partner community
Working with the team at Creative and Commercial for the past 4 years, producing the Together Magazine for Chai Cancer Care
Graphic Design / Print Design / Art Direction
Kitchen towel brand looking to establish itself in the market again.
Conceptual / Creative / Art Direction
86% rise in customer recognition
A new look magazine design to help attract new clients
Print design / Art Direction
Telling customer stories and how the Xero product supports small businesses and accountants.
Production management / On-set Direction / Editing / Film / Photography
21% raise new sign ups
These customer stories helped launch the product and give the brand a local voice in in Ireland.
Festive themed content which offers its customers ‘a moment of delight’
Creative concept / Art Direction / Photography
10% rise in open rate recognition
Committed to promoting local job in the West Midlands
Campaign Creation, Graphic Design, Conceptual thinking, Art Direction
56% new sign up rate
Getting people back to the office was always going to be a challenge after the pandemic, the brand wanted to remind people that it’s good to be together again.
Conceptual ideas / Art Direction
A recruitment site focusing on professionals
UX / UI Design / Web Design
A recruitment site focusing on professionals
Sponsorship for a prime-time TV game show
Conceptual ideas / Art Direction / On set support
15% rise in brand awareness
Xero is supporting its customers in South Africa
Conceptual ideas / Storyboarding / Art Direction / Remote direction
Hosting a variety of events for its large client base
Rebrand / Art Direction / Graphic Design
Xero is offering it’s customers a moment of delight by giving them an extra boost
Conceptual ideas / Art Direction / Graphic Design
A range of work for Betway
Conceptual ideas / Art Direction / Graphic Design / Print
